Now · Most of my time
AI Search / GEO
Getting brands found in ChatGPT, Perplexity, Gemini and Google AI Overviews. Optimize content, citations and entity signals for the answer-engine era.
Category authorityOtterlyAI
?B2B SaaS GTM advisor
Inbound
marketing
that works.
Most people and businesses research online at every stage of the buying process, without the seller in the room. Inbound marketing helps you speak to more people than sales ever will.
I help you define your go-to-market, generate demand, and set up a sustainable inbound funnel. Most of my time goes into OtterlyAI, but I take on a limited number of advisory engagements.
Six areas
of depth.
From Dynatrace to Usersnap to Storyblok to OtterlyAI: product marketing, growth, content and leadership across Seed to IPO.
Core · Since 2014
Growth Marketing
Full-funnel B2B SaaS growth: acquisition, activation, retention. Marketing-led growth with strong product-marketing partnership.
10× at UsersnapSeed → C at Storyblok
Core · 4 years at Storyblok
Content & SEO
Building content engines that scale: topic strategy, editorial operations, distribution. Modern SEO that ranks and is cited by AI.
Content opsE-E-A-T
Core · Across 4 companies
Product Marketing
Positioning, messaging, launches and competitive strategy, particularly for technical, developer-oriented SaaS products.
DevTools DNAMarTech
Core · Built 2 teams
Marketing Leadership
Building and scaling marketing teams from 0 → 30. Hiring, operating rhythms, budgeting, and partnering with sales and product.
Seed → Series C20 → 250 headcount
Also · Multiple launches
Go-to-market
From positioning to launch playbooks. GTM for DevTools and MarTech, including pricing, packaging, partner programs and community.
5 SaaS companiesDACH + global
limited
Work with Thomas.
Limited advisory engagements per year. Typical engagements:
- GEO / AI search strategy
- Marketing leadership coaching
- Go-to-market reviews
- Founder office hours
- Speaking: keynotes, podcasts, workshops
Companies I’ve worked with
A selection of B2B SaaS companies I’ve worked with, currently work with, or have advised:
- OtterlyAI
- Storyblok
- Usersnap
- Dynatrace
- Storyclash
- Teamecho
- Widdix
- Lingohub