Thomas Peham, CEO at OtterlyAI
SaaS Expert since 2014
I build companies that help marketers adapt to what's next.
Right now, that's OtterlyAI, the AI search optimization platform trusted by 15,000+ marketing professionals who need to understand how their brands show up in ChatGPT, Perplexity, and Google AI Overviews.
I co-founded OtterlyAI with two longtime work colleagues, Josef and Klaus. We've worked together since 2013. Today, OtterlyAI serves customers worldwide including Auto1, eToro, Uniqa, and XXXLutz. Gartner named us a Cool Vendor for AI in Marketing in 2025; we've built this with a fully remote team of 12 across multiple countries, and we've done it without venture capital.
Before OtterlyAI, I spent four years as VP of Marketing at Storyblok, where I led a team of 25+ and helped take the company from Seed to Series C. The company scaled from 20 to 250 employees during that period. Storyblok now powers content for marketing teams and developers in 130+ countries. Earlier, as the first marketing hire and Head of Growth at Usersnap, I helped grow revenue by 10x. I also worked at Dynatrace, a B2B SaaS company that went public in 2019.
I've been working in SaaS since 2014. My writing and work have appeared in Content Marketing Institute, Inc.com, CMSWire, CIO.com, T3N, and OMR.com.
When I'm away from my desk, you'll find me running, taking photos, or hunting down good coffee. I live in Austria with my family.
About Thomas Peham
I build companies that help marketers adapt to what's next.
Right now, that's OtterlyAI, the AI search optimization platform trusted by 15,000+ marketing professionals who need to understand how their brands show up in ChatGPT, Perplexity, and Google AI Overviews.
I co-founded OtterlyAI with two longtime work colleagues, Josef and Klaus. We've worked together since 2013. Today, OtterlyAI serves customers worldwide including Auto1, eToro, Uniqa, and XXXLutz. Gartner named us a Cool Vendor for AI in Marketing in 2025; we've built this with a fully remote team of 12 across multiple countries, and we've done it without venture capital.
Before OtterlyAI, I spent four years as VP of Marketing at Storyblok, where I led a team of 25+ and helped take the company from Seed to Series C. The company scaled from 20 to 250 employees during that period. Storyblok now powers content for marketing teams and developers in 130+ countries. Earlier, as the first marketing hire and Head of Growth at Usersnap, I helped grow revenue by 10x. I also worked at Dynatrace, a B2B SaaS company that went public in 2019.
I've been working in SaaS since 2014. My writing and work have appeared in Content Marketing Institute, Inc.com, CMSWire, CIO.com, T3N, and OMR.com.
When I'm away from my desk, you'll find me running, taking photos, or hunting down good coffee. I live in Austria with my family.
Seen and featured in
Previously worked with
A selection of B2B SaaS companies Thomas' worked with in the past.
Press articles, talks and mentions
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01 . Why martech infrastructure investment is a go-to in a downturn for ecommerce
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02 . Tell Your Brand Story: The Do's and Don’ts of Crafting an Engaging Story
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03 . Podcast: Content marketing for demand generation
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04 . Scaling your Marketing Team and Growing Pipeline - Modern Day Marketer Podcast Interview
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05 . An Interview with Thomas Peham, VP Marketing at Storyblok
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06 . Scaling DevTools: Product Led Growth with Thomas Peham & Julius Hemingway from Storyblok
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07 . CMSWIRE: Shaping the Future of Digital Storytelling
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08 . Fireside Chat: Building Your Content Creation Journey
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09 . 3 Lessons Learned from the First In-Person Marketing Meetup at Storyblok
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10 . How to Headless: So geht digitales Storytelling bei Marc O'Polo
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11 . What Tinder Dates teach us about omnichannel experiences
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12 . eCommerce Berlin Expo Interview: Thomas Peham, VP of Marketing at Storyblok
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13 . Revolutionizing CMS with Thomas Peham
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14 . Podcast Interview: GroWTF - How to grow a SaaS with Content Marketing
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15 . Fireside with DXP Report #3 | Thomas Peham, VP of Marketing at Storyblok
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16 . Webinar Cloud Nine Friends
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17 . Tech2B Interview: Series A of Storyblok
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18 . Startup Valley News: Warum der beste Weg sein Team zu managen ohne Management funktioniert
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19 . eCommerce Age: Now is the time to get ahead of your Christmas marketing
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20 . New Digital Age: Web3 can wait – sort out your current martech strategy first
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21 . Danish Guest Article: DANSKERNE ELSKER LIVESHOPPING: SÅDAN KOMMER DU NU SELV I GANG MED AT SÆLGE
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22 . Emarketing.fr French Press Live shopping, une révolution pour le commerce en ligne ?
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23 . Joining the next CMS Wave
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24 . All the 34 books I read & listened to in 2020
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25 . This is why you should stop using the word “content"
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26 . Things 3: The most beautiful piece of software
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27 . Espresso recipes cheatsheet
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28 . All The Small Things I Learned at SaaStock 2019
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29 . SaaStock 2019 - The Global SaaS Meetup Is Over.
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30 . Find the things you're bad at. And keep doing them.
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31 . Find your Ikigai
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32 . Thank You, Usersnap!
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33 . t3n: Der nächste Trend in der Softwareentwicklung?
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34 . The great future of European SaaS businesses
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35 . 1 year with Fujifilm - A visual recap of 2017
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36 . Computerwelt.at: Open Source Low-Code-Plattform
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37 . TrendingTopics: Schnellere Softwareentwicklung für Startups
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38 . Why I enjoy commuting two hours per day.
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39 . My 60 favorite podcasts in 2017
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40 . 5 reasons why having an empty fridge is not as bad as it sounds
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41 . We only need one Jeff Bezos to end world hunger.
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42 . How Fujifilm brought me back to photography
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43 . Travel slow
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44 . Content Marketing Masterarbeit
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45 . Things to do when in Dublin
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46 . 24 hours in Chiang Rai, Thailand. Here's what to do.
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