Writing.
Press.
Mentions.
A chronological archive of articles, podcasts, interviews, and press mentions from a decade in B2B SaaS. Most recent writing lives on the OtterlyAI blog and LinkedIn.
Quoted on AI search & the future of SEO.
Full-length interviews and commentary in tech press from 2024–2026.
"AI is burying company web sites in search results — but OtterlyAI thinks it can help."
"As AI-generated search grows, Otterly is utterly awesome for marketers — here's why."
"Google AI Mode und das Ende des Open Web — mit Thomas Peham von Otterly AI."
"Eine Conference wie die JETZT beschleunigt den Austausch zwischen GEO und SEO."
New essays on AI search & GEO.
Ten in-depth guides on Generative Engine Optimization, AI search visibility, and how B2B SaaS brands stay cited when answers replace links.
"GEO (Generative Engine Optimization): the complete guide for B2B SaaS marketing leaders."
"AI search visibility: the framework for measuring what actually matters in 2026."
"SEO for ChatGPT: a practical playbook for SEO professionals in B2B SaaS."
"The 9 best AI visibility tools for B2B SaaS in 2026."
"How to track brand mentions in AI search — a step-by-step guide for marketing leaders."
"AI search optimization: the playbook for SEO professionals in B2B SaaS."
"AI Overviews tracker: the buyer's guide for SEO pros at digital marketing agencies."
"The 9 best GEO audit tools for SEO agencies in 2026."
"AI citation tracker: why citations are the new backlinks (and how to track them)."
"Query fan-out tool: the buyer's guide for SEO pros in B2B SaaS."
Decade-long archive — filter by type.
Every piece of press, writing, podcast, interview, and webinar since 2014.
- 2026GEO (Generative Engine Optimization): the complete guide for B2B SaaS marketing leadersArticle
- 2026AI search visibility: the framework for measuring what actually matters in 2026Article
- 2026SEO for ChatGPT: a practical playbook for SEO professionals in B2B SaaSArticle
- 2026The 9 best AI visibility tools for B2B SaaS in 2026Article
- 2026How to track brand mentions in AI search — a step-by-step guide for marketing leadersArticle
- 2026AI search optimization: the playbook for SEO professionals in B2B SaaSArticle
- 2026AI Overviews tracker: the buyer's guide for SEO pros at digital marketing agenciesArticle
- 2026The 9 best GEO audit tools for SEO agencies in 2026Article
- 2026AI citation tracker: why citations are the new backlinks (and how to track them)Article
- 2026Query fan-out tool: the buyer's guide for SEO pros in B2B SaaSArticle
- 2023Why martech infrastructure investment is a go-to in a downturn for ecommerceArticle
- 2023Podcast: Content marketing for demand generationPodcast
- 2023Scaling your Marketing Team and Growing Pipeline — Modern Day MarketerPodcast
- 2022Tell Your Brand Story: The Do's and Don'ts of Crafting an Engaging StoryArticle
- 2022An Interview with Thomas Peham, VP Marketing at StoryblokInterview
- 2022Scaling DevTools: Product Led Growth with Julius HemingwayPodcast
- 2022CMSWire: Shaping the Future of Digital StorytellingWebinar
- 2022Fireside Chat: Building Your Content Creation JourneyWebinar
- 20223 Lessons Learned from the First In-Person Marketing Meetup at StoryblokArticle
- 2022How to Headless: So geht digitales Storytelling bei Marc O'PoloWebinar
- 2022What Tinder Dates teach us about omnichannel experiencesConference
- 2022eCommerce Berlin Expo Interview: VP of Marketing at StoryblokInterview
- 2022Revolutionizing CMS with Thomas PehamPodcast
- 2021GroWTF — How to grow a SaaS with Content MarketingPodcast
- 2022Fireside with DXP Report #3 — VP of Marketing at StoryblokInterview
- 2021Webinar: Cloud Nine FriendsWebinar
- 2021Tech2B Interview: Storyblok's Series AInterview
- 2022Startup Valley News: How the Best Team Management Works Without ManagementPress
- 2022eCommerce Age: Now is the time to get ahead of your Christmas marketingPress
- 2022New Digital Age: Web3 can wait — sort out your current martech strategy firstPress
- 2022Danish Guest Article: Live Shopping & How to Start SellingPress
- 2022Emarketing.fr: Live shopping, une révolution pour le commerce en lignePress
- 2020Joining the next CMS WaveArticle
- 2020All the 34 books I read & listened to in 2020Blog
- 2020This is why you should stop using the word "content"Article
- 2020Things 3: The most beautiful piece of softwareBlog
- 2021Espresso recipes cheatsheetBlog
- 2019All The Small Things I Learned at SaaStock 2019Blog
- 2019Find the things you're bad at. And keep doing them.Blog
- 2019Find your IkigaiBlog
- 2018Thank You, Usersnap!Blog
- 2018t3n: Der nächste Trend in der Softwareentwicklung?Press
- 20181 year with Fujifilm — A visual recap of 2017Blog
- 2017The great future of European SaaS businessesArticle
- 2017Computerwelt.at: Open Source Low-Code-PlattformPress
- 2017TrendingTopics: Schnellere Softwareentwicklung für StartupsPress
- 2017Why I enjoy commuting two hours per dayBlog
- 2017My 60 favorite podcasts in 2017Blog
- 20175 reasons why having an empty fridge is not as bad as it soundsBlog
- 2017We only need one Jeff Bezos to end world hungerBlog
- 2017How Fujifilm brought me back to photographyBlog
- 2017Travel slowBlog
- 2017Things to do when in DublinBlog
- 201724 hours in Chiang Rai, Thailand — here's what to doBlog
- 2014Content Marketing — Masterarbeit / Master's thesisThesis