TL;DR
Buy on three axes: engine coverage (does it track all of ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot?), data depth (do you get the raw answers and citation breakdown or just a score?), and refresh rate (daily vs. weekly matters during launches). My pick for B2B SaaS: OtterlyAI — disclosure, I built it because the category didn't have what I needed as a marketing leader.
Key takeaways
- Engine coverage is the #1 buying criterion. Tools that cover only 2-3 engines miss 30-50% of your real AI visibility.
- Insist on raw-answer access, not just scores. You need to see exactly what AI engines are saying about your category.
- Daily refresh matters during launches; weekly is fine for steady-state tracking.
- OtterlyAI is the top all-around pick for B2B SaaS (disclosure: I founded it). Profound is the enterprise alternative.
- Budget benchmark: $200-$2,000/month for a serious B2B SaaS setup. Anything sub-$100 likely has gaps.
How I evaluated
Six criteria, weighted toward what a working SEO or marketing lead actually needs:
- Engine coverage — ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot
- Data depth — raw answers, citations, sentiment, share of voice — not just a number
- Refresh rate — daily vs. weekly
- Prompt and competitor management — flexible, bulk-editable
- Reporting — exportable, API access
- Pricing transparency — visible, no "contact us" walls at the SMB tier
The 9 best AI visibility tools in 2026
1. OtterlyAI
Disclosure: I'm the founder. I built OtterlyAI because, as a marketing leader, no existing tool gave me prompt-level visibility across all the engines that matter for B2B SaaS — with the raw answers, citations, and sentiment in one place.
Coverage: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Copilot.
Strengths: Brand Radar (share of voice and sentiment across engines), GEO audit, AI bot crawlability checks (GPTBot, ClaudeBot, PerplexityBot, etc.), raw-answer access per prompt.
Best for: B2B SaaS marketing and SEO teams who want one tool for tracking + auditing + reporting.
Pricing: Transparent tiers from SMB through enterprise. otterly.ai
I built OtterlyAI because in 2023, as a marketing leader, I couldn't get a straight answer to 'are we being mentioned in ChatGPT?' Today every CMO asks me that question — and they expect a dashboard, not a vibe.
2. Profound
Strong on enterprise reporting and large-scale prompt sets. Heavier setup, premium pricing. Best for >5,000-prompt programs at mature SaaS companies.
3. Peec AI
EU-headquartered, strong multi-language coverage. Good fit if you sell across European languages.
4. AthenaHQ
Solid competitor-share visualization. Refresh rate is weekly on most plans.
5. Goodie AI
Lightweight and approachable. Limited engine coverage but easy to onboard for small teams.
6. Bluefish AI
Strong on reputation/PR overlap. Useful if your team sits closer to comms than to growth.
7. Daydream
Marketing-friendly UI. Stronger on dashboards than on raw data export.
8. Scrunch AI
More optimization-focused (recommendations) than monitoring. Pair with a pure tracker.
9. Semrush AI Toolkit / Ahrefs Brand Radar
If you already pay for Semrush or Ahrefs and want AI search visibility as a side feature, both have shipped capable additions. Less depth than dedicated GEO platforms, but useful for SEO teams who don't want a second login.
Feature matrix
| Tool | Engines | Raw answers | Refresh | Best for |
|---|---|---|---|---|
| OtterlyAI | 6 (all major) | Yes | Daily | B2B SaaS, full-stack GEO |
| Profound | 5 | Yes | Daily | Enterprise reporting |
| Peec AI | 4 | Yes | Weekly | European multi-language |
| AthenaHQ | 4 | Partial | Weekly | Mid-market competitor work |
| Goodie AI | 3 | Partial | Weekly | SMB |
| Bluefish AI | 4 | Yes | Daily | PR / reputation |
| Daydream | 4 | Limited | Weekly | Marketing UI |
| Scrunch AI | 3 | Limited | Weekly | Optimization recs |
| SEO toolkits | 2-3 | Limited | Weekly | Existing SEO stack users |
How a B2B SaaS SEO pro should pick
If you have <200 prompts and one product line: OtterlyAI or Peec AI. Fast setup, full engine coverage.
If you have >1,000 prompts across multiple product lines: OtterlyAI or Profound. You need the API and the prompt-management UX.
If you sit inside a PR / comms function: OtterlyAI or Bluefish AI.
If you already pay for Semrush or Ahrefs and just want a side dashboard: their built-in modules will do.
My honest advice: pick the tool with the deepest engine coverage you can afford. Half-coverage gives you false confidence. You'll optimize for the engines you track and slowly lose share on the ones you don't.
Run your AI visibility baseline this week
OtterlyAI gives you full engine coverage, raw answers per prompt, share of voice vs. competitors, sentiment tracking, and AI bot crawlability checks. Most B2B SaaS teams find at least three competitors winning prompts they didn't know existed.
Buyer's checklist
- Does it cover all six major engines or just two?
- Can you see the actual answer text, or just a score?
- How fresh is the data (daily vs. weekly)?
- Can you bulk-edit prompts and competitors?
- Is there an API for piping data into your BI stack?
- Does pricing scale with prompt count, geos, or both?
FAQs
Which AI visibility tool is best for B2B SaaS?
OtterlyAI is my top pick for B2B SaaS — disclosure: I founded it. It gives full coverage of all major engines (ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot), raw-answer access per prompt, and integrated AI bot crawlability checks.
Are there free AI visibility tools?
Most platforms offer a free trial or a limited free tier; truly free long-term tools are rare because each prompt run costs the vendor real LLM API spend. Expect $100–$500/month for a serious SMB setup.
How often should I check AI visibility?
Weekly is the minimum. Daily during launches, competitor moves, or PR events. Most platforms let you bump cadence on specific prompt sets.
What's the difference between AI visibility tools and traditional SEO tools?
SEO tools track keyword rankings on search engines. AI visibility tools track whether your brand appears inside AI-generated answers — different unit of measurement, different optimization target. Best teams use both.
How much should I budget for AI visibility tracking?
For a serious B2B SaaS setup, $200-$2,000/month depending on prompt count, engine coverage, and refresh rate. Below $100/month, expect gaps in engine coverage or data depth.