Inbound
marketing
that works.
Most people and businesses research online at every stage of the buying process — without the seller in the room. Inbound marketing helps you speak to more people than sales ever will. I help you define your go-to-market, generate demand, and set up a sustainable inbound funnel. Most of my time goes into OtterlyAI, but I take on a limited number of advisory engagements.
Six areas of depth, across a decade in SaaS.
From Dynatrace to Usersnap to Storyblok to OtterlyAI — product marketing, growth, content, and leadership across Seed to IPO.
AI Search / GEO
Getting brands found in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Optimize content, citations, and entity signals for the answer-engine era.
Growth Marketing
Full-funnel B2B SaaS growth — acquisition, activation, retention. Marketing-led growth with strong product-marketing partnership.
Content & SEO
Building content engines that scale — topic strategy, editorial operations, distribution. Modern SEO that ranks and is cited by AI.
Product Marketing
Positioning, messaging, launches, and competitive strategy — particularly for technical / developer-oriented SaaS products.
Marketing Leadership
Building and scaling marketing teams from 1 → 25+. Hiring, operating rhythms, budgeting, and partnering with sales + product.
Go-to-market
From positioning to launch playbooks. GTM for DevTools and MarTech, including pricing, packaging, partner programs, and community.
Companies I've worked with
A selection of B2B SaaS companies I've worked with, currently work with, or have advised: OtterlyAI, Storyblok, Usersnap, Dynatrace, Storyclash, Teamecho, Widdix, Lingohub.
Already convinced? Let's talk.
Drop a line at [email protected] or use the contact form. I reply within 48 hours to serious inquiries.
Work with Thomas.
Limited advisory engagements per year. Typical: GEO strategy, marketing leadership coaching, go-to-market reviews, founder office hours.