?what are Thomas Peham’s best marketing stunts?
Campaigns I’m particularly proud of, from Storyblok and OtterlyAI. Billboards, launches and stories.
OtterlyAI (2024 – today) and Storyblok (2020 – 2024). Each card links to the original LinkedIn post.
Billboard · New York
OtterlyAI went up on a Times Square screen in New York with one line: “Rank #1 on ChatGPT”. It tied in with the newly reworked OtterlyAI 2.0, built to help brands rank #1 in AI search. And no, it wasn’t AI-generated: the team sent a real photographer to shoot photos and video. The idea: be visible where customers can see you, on the street and in AI search.
Post by OtterlyAI co-founder Klaus-M. Schremser
Video story · Hamburg
A video team from MIKU.media followed me around OMR Festival in Hamburg. The film tells my story and the bigger one: how AI has changed search, and how businesses are scrambling to keep up, with everyone who shared their perspective on camera. I was nervous.
Launch · Press exclusive
We took Otterly.AI out of stealth with an exclusive TechCrunch story by Anna Heim: “AI is burying company websites in search results, but Otterly.AI thinks it can help.” We had passed 1,000 users without any marketing, and I pitched it as “Semrush for AI Search.”
Billboard · Times Square
Storyblok on the Nasdaq tower in Times Square, New York. My post at the time said it all: “Ups. This just really happened. I guess it’s official now.”
Out-of-home · 6 cities
London, New York City, Amsterdam, Sydney, Berlin and Munich: right after we announced Storyblok’s $1.5M Agency Partner Fund, the news and our agency partners appeared on digital street screens across those cities, with iCrossing UK, Refactored, Virtual Identity, best it group, HERBERT Digital and iO.
Billboard · ROI campaign
Back on the Nasdaq tower, this time with a self-aware ROI message: “Can billboards make you money? Maybe…”, signed by Storyblok, with a demo offer for anyone who wanted to find out. My caption: “Ups. We did it again.”